This data policy (“Policy”) describes how Laka Ltd and its related companies collect, use and share personal data of users of this website, www.laka.co.uk.
Please take a moment to read this Policy which explains how we collect, use, disclose and transfer the personal information that you provide to us on our websites or mobile applications, when you visit our site.
By visiting our site and providing us with your personal data, you acknowledge and agree that your personal data may be processed for the purposes identified in this Policy.
WHO WE ARE & CONTACT INFORMATION
Laka Ltd (Company house number 10575209) is a UK company with registered offices at 44 Great Marlborough St, London W1F 7JL.
WHAT WE COLLECT
Information provided to us is processed by us and our agents in compliance with the provisions of the Data Protection Act 1998.
We obtain information about you in a range of ways:
Information You Give Us
We collect your name, email address, password and demographic information (such as your gender and occupation) as well as other information you directly give us on our site. In addition, we may also collect personal information from you when you correspond with us (for example, when you send us e-mail communications or letters, or by telephone).
Information We Get From Others
We may get information about you from other sources. We may add this to information we get from this site.
We may seek your permission to obtain personal data from Social Media platforms as part of the onboarding journey (Strava / Facebook login) and subsequently. We may further enrich your profile with additional data that is publicly available or, with your explicit permission, access more detailed information on alternative platforms (Instagram, Twitter etc).
Information Automatically Collected
We automatically log information about you and your computer. For example, when visiting our site, we log your computer operating system type, browser type, browser language, the website you visited before browsing to our site, pages you viewed, how long you spent on a page, access times and information about your use of and actions on our site.
What are Cookies?
Cookies are text files containing small amounts of information which are downloaded to your computer or mobile device when you visit a website or mobile application. Cookies are then sent back to the originating site on each subsequent visit, or to another site that recognises that cookies. You can find out more information about cookies at www.allaboutcookies.org.
Cookies are widely used in order to make sites work, or to work more efficiently, as well as to provide information to the owners of the platform.
Types of Cookies
There are two broad categories of cookies:
First Party Cookies, served directly by [name of business] to your computer or mobile device. They are used only by [name of business] to recognise your computer or mobile device when it revisits our site.
Third party cookies, which are served by a service provider on our site, and can be used by the service provider to recognise your computer or mobile device when it visits other sites. Third party cookies are most commonly used for platform analytics or advertising purposes.
Cookies can remain on your computer or mobile device for different periods of time. Some cookies are ‘session cookies’, meaning that they exist only while your browser is open. These are deleted automatically once you close your browser. Other cookies are ‘permanent cookies,’ meaning that they survive after your browser is closed. They can be used by the site to recognise our computer or mobile device when you open your browser and browse the Internet again.
What cookies do we use?
Our Site uses the following types of cookies:
|Type of cookie||Purpose|
|Essential Cookies||These cookies are essential to provide you with services available through our site and to use some of its features, such as access to secure areas. Without these cookies, services you have asked for, like transactional pages and secure login accounts, would not be possible.|
|Analytics Cookies||These cookies are used to collect information about how visitors use our site. The information gathered does not identify any individual visitor and is aggregated. It includes the number of visitors to our site, the sites that referred them to our site and the pages that they visited on our site. We use this information to help operate our site more efficiently, to gather broad demographic information and to monitor the level of activity on our site.|
|Performance Cookies||These cookies collect information about how visitors use the site, so that we can analyse traffic and understand how our visitors use our sites. We use Google Analytics for this purpose. Google Analytics uses its own cookies. These cookies don’t collect information that identify a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how the site works. You can find out more information about Google Analytics cookies here: https://developers.google.com/analytics/resources/concepts/gaConceptsCookies You can avoid the use of Google Analytics relating to your use of our site by downloading and installing the browser plugin available via this link: http://tools.google.com/dlpage/gaoptout?hl=en-GB ]|
|Functionality Cookies||These cookies allow our site to remember choices you make (such as your user name, or the region you are in) and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customize. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.|
|Social Media Cookies||These cookies are used when you share information using a social media sharing button or “like” button on our sites or you link your account or engage with our content on or through a social networking site such as Facebook, Twitter or Google+. The social network will record that you have done this. This information may be linked to targeting/ advertising activities.|
How to control or delete cookies
You have the right to choose whether or not to accept cookies and we have explained how you can exercise this right below. However, please note that if you do not accept our cookies, you may experience some inconvenience in your use of our site.
You can set your cookie preferences by using our cookie consent tool [hyperlink to cookie consent tool] or by changing your browser settings so that cookies from this site cannot be placed on your computer or mobile device. In order to do this, follow the instructions provided by your browser (usually located within the “help” “tools” or “Edit” facility).
Further information about cookies, including how to see what cookies have been set on your computer or mobile device and how to manage and delete them, visit www.allaboutcookies.org and www.youronlinechoices.eu.
We may also use pixel tags (which are also known as web beacons and clear GIFs) on our site to track the actions of users on our site. Unlike cookies, which are stored on the hard drive of your computer or mobile device by a website, pixel tags are embedded invisibly on webpages. Pixel tags measure the success of our marketing campaigns and compile statistics about usage of the site, so that we can manage our content more effectively. The information we collect using pixel tags is not linked to our users’ personal data.
We may collect information about your computer or mobile device, including where available your IP address, operating system, log in times and browser type. We use this information to better understand how visitors use our site and for internal reporting purposes. We may anonymise and share this information with advertisers, sponsors and/or other businesses.
USE OF PERSONAL DATAWe use your personal data for the following purposes:
- to validate the information you provide us, provide insurance and handle claims;
- to identify and prevent fraud (e.g. by comparing pictures of insured gear during the period of insurance through to a potential claim;
- to operate, maintain, and improve our sites, products and services;
- to process and deliver the contest entries and rewards;
- to respond to comments and questions and provide customer service;
- to send information including confirmations, invoices, technical notices, updates, security alerts and support and administrative messages;
- to communicate about promotions, upcoming events, and other news about products and services offered by us and our selected partners;
- to link or combine user information with other personal data;
- to protect, investigate, and deter against fraudulent, unauthorized, or illegal activity; and
- to provide and deliver products and services at customers request.
SHARING OF PERSONAL DATAWe do not rent, sell or share personal information about you with other people or non-affiliated companies outside Laka Ltd except under the following circumstances:
- With your consent. For example, you may let us share personal data with others for their own marketing uses. Those uses will be subject to their privacy policies.
- When we do a business deal, or negotiate a business deal, involving the sale or transfer of all or substantially all of our business or assets. These deals can include any merger, financing, acquisition, or bankruptcy transaction or proceeding.
- For legal, protection, and safety purposes;
- to comply with laws or any regulatory obligation;
- to respond to lawful requests and legal processes;
- in an emergency. This includes protecting the safety of our employees and agents, our customers, or any person.
- With those who need it to do work for us.
We may also share aggregated and/ or anonymised data with others for their own uses.
INTERNATIONAL TRANSFER OF PERSONAL DATA
PROTECTING YOUR INFORMATION
We want you to feel confident about using our site, and we are committed to protecting the personal information we collect. We limit access to personal information about you to employees who reasonably need access to it, to provide products or services to you or in order to do their jobs. We have appropriate technical and organisational physical, electronic, and procedural safeguards to protect the personal information that you provide to us against unauthorised or unlawful processing and against accidental loss, damage or destruction.
We will retain your personal data for the period necessary to fulfil the purposes outlined in this Policy unless a longer retention period is required or permitted by law.
HOW TO EDIT, DELETE OR ACCESS YOUR PERSONAL DATA
Under the Data Protection Act 1998, you have the right to ask for a copy of the information we hold about you and request we correct your information if it is inaccurate.
You can also ask us not to send you direct marketing communications (however please note that we may continue to send you service related (i.e. non-marketing) communications, such as email updates). If you wish to exercise any of these rights, or wish to object to our use of your personal information, please write to us at the address given below.
If you want to know more about how we use personal information or have any data protection questions, please contact the Data Protection Officer, Laka Limited:
44 Great Marlborough St
London W1F 7JL
CHANGES TO THIS POLICY
From time to time we may change this Policy. If we make any changes, we will change the Last Updated date above. If you do not agree to these changes, please do not continue to use our site. If material changes are made to this Policy, we will notify you by email or by placing a prominent notice on the site.